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| photography by Demilade Roberts |
The future of Nigerian fashion is bright indeed as up and coming talented fashion designer Omoyele Ogundipe officially introduces her line Femme by Yele with these ad campaign showcasing five dresses, she collectively titled The FBY Lady (FBY stands for femme by Yele). Omoyele's designs are feminine and exude elegance and luxury. According to her, this is what Femme by Yele is all about and what the FBY lady represents.
" Femme by Yele (FBY) is a line targeted at the young glamourous lady. It is all about accentuating the curves of a woman in a delicate way, making her look sexy in a subtle manner. FBY designs are contemporary with feminine silhouettes that tell a story that all women, African or not can relate to. The African woman is confined by the society to dress in a certain way and with the evolution of fashion, we see women breaking out from this confinement. FBY is here to help even the average woman establish a glam factor that can compete with the western world. With unique designs that portray the lady factor inside a woman letting you play princess or whatever sophisticated fantasy a woman might have. FBY designs appeal more to the curvy bodacious woman, I'm not saying I wouldn't want a skinny woman wearing my clothes but i think there is too much emphasis on being skinny. The woman with curves is probably the most confident woman in a room and i want that confidence to also come through in my clothes. The identity of an African woman is in her figure and i want to dress that. During my creative process i think about a woman i refer to as the ' The FBY Lady' ; she is a woman with curves, she embraces her sexiness, she is never afraid to go all out when it comes to glamor…she is a woman of class. The FBY Lady is a woman who loves to have fun,whose looks are her priority. The FBY woman is not defined by her clothes she is her clothes. The FBY Lady is who I had in mind when shooting this ad campaign hence the title of the campaign and with the help of bold colours, feminine cuts, the right ambience and my great team, we were able to bring this woman, 'The FBY Lady', to life. "
To enquire about her designs you can email FEMME BY YELE
KISSES!!!!
